Responsibilities //
Stakeholder collaboration
Client Engagement
Research & Synthesis
Prototyping & Iteration
Design System
Team //
1x Product owner
1x Product manager
1x Product designer
Engineering Team
Year //
2022
Problem
01 //
Gain Theory had no prior interactive forecasting product, meaning there was no existing model or best practice to follow.
02 //
Users needed an intuitive platform where they could explore data, adjust forecasts, and see real-time outcomes instead of relying on pre-built reports.
03 //
The forecasting system had to support multiple models and be adaptable to different business needs.
04 //
A scalable design system was necessary to maintain consistency across different forecasting modules and support future enhancements without requiring complete redesigns.
Research & Synthesis
Through SME workshops and client engagement, we focused on:
01 //
Understanding Personas & Tasks
Identifying the needs of two key personas. The Brand Marketers and Heads of Insights, breaking down their workflows.
02 //
Mapping User Journeys
Understanding where users start, how they explore data, and how they reach decisions.
Design
01 //
Low and High Fidelity Wireframes
Developed low and high-fidelity wireframes to map end-to-end workflows, aligning stakeholders on the vision.
02 //
UI Design & Prototype
Delivered a fully documented design system with UX patterns, reusable components, and guidelines to ensure consistency and scalability across the platform.
Design System
Delivered a fully documented design system with UX patterns, reusable components, and guidelines to ensure consistency, accessibility and scalability across the platform.
Outcome
This project transformed how Gain Theory and their clients approach forecasting, shifting from static, consultant-led reports to a self-service, interactive platform that enables faster, smarter decision-making.
If I did the design system today, I’d use Figma’s variables and approach it as tokens / contextual tokens for color, spacing, and typography… Features that didn’t exist back then.