Responsibilities //
Stakeholder collaboration
User Research
Research Synthesis
Prototyping & Iteration
Design System
Team //
1x Product Manager
1x Product Designer
Engineering Team
Year //
2024

Problem
01 //
It was not an ideal entry point, as information was predominantly text-based and poorly grouped.
02 //
It lacked tailoring for specific user profiles, such as Wealth Managers or Traders, limiting its usability and effectiveness.
03 //
The absence of customization made it difficult for users to focus on data most relevant to their roles, leading to inefficiencies in decision-making and analysis.

Solution
The solution was to rethink how a company overview could be presented by:
01 //
Surfacing key information from various applications, such as Company Information, News, ESG, and Performance, into one cohesive view.
02 //
Designing a modular dashboard that allows users to customize both the content and layout to cater to their specific financial profiles.
03 //
Implementing a highly adaptable and impactful solution that satisfies the diverse needs of users and improves their efficiency and decision-making.
Outcome
Testing with Wealth Advisors showed that the redesigned dashboard made it easier to access relevant company information and tailored insights.
Users reported faster navigation and a better overall experience thanks to the customizable layout and modular design.
The feedback validated the solution as highly effective for Wealth Managers while setting a solid foundation to adapt it for other financial profiles like Traders and Investment Bankers.